Focus on Customer Needs

Meusberger Relies on Digitalization

The standard parts manufacturer Meusburger is meeting the current challenges in mould and die making with a strategic combination of efficiency and more digitalisation. Despite a general decline in market volume in the industry, the company focuses on innovative solutions to provide customers with continued support. In 2024, Meusburger recorded a single-digit decline in turnover with a total turnover of € 297 Mio.

Uncertain market situation

The challenging economic situation in Europe is affecting the industry. The market volume in the mould and die making sector is dropping, leading to a general decline in turnover. “We monitor developments in the market very closely and react flexibly to the changing situation,” explains Managing Director Guntram Meusburger. In order to keep abreast of current trends and challenges in the industry, the company has launched its own market barometer in collaboration with the WBA Tooling Academy.

Focus on customer needs

The standard parts supplier is optimising its internal processes and focuses increasingly on automation and digitalisation to maintain optimum customer support. It includes the new Driverless Transport System (DTS), which was successfully put into operation in the fall. The packaging and picking processes were also optimised. Both measures help to further reduce lead times.

One step ahead through digitalisation

“We have been investing heavily in important digitalisation projects for years so that we can get a head start,” says Guntram Meusburger. The new portal plays a central role in this regard: since the launch of the web shop, it has been expanded with many new features through regular updates for improved user experience and more options for the customers. The Meusburger portal is available to users 24/7 in up to 20 languages, supporting them along the entire value chain.

(Source: Meuberger Georg GmbH & Co KG)